Youth To The People’s Commitment To Sustainability

A Photographic Ad Series

A message from YTTP:

It starts with us. We work every day to make the best, most sustainable choices for YTTP and the world. We choose glass for our bottles and jars to help reduce the quantity of plastic waste created by the beauty industry, and choose post-consumer materials whenever possible. Our actions now will affect our industry for years to come. Every step counts. Our goal: do better than yesterday, do better for tomorrow. We have one world to protect.

Concepting Ideas

Home Studio Setup

Final Photography

Through cropping, color balancing, and image healing, the following photographs were produced.

Final Ads

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9 Title Sequence

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