Go Diva! App Campaign
Godiva was founded in the 1920s in honor of the legend Lady Godiva. Using the female empowerment emulated by Lady Godiva as inspiration, I created the Go Diva! campaign with a period tracking app and a message to embrace your inner diva. The campaign is designed in an art deco style to root back to the founding in the 1920s and includes advertising and coupons for Godiva chocolate, the perfect remedy when you're on your period!
The app design features a home screen and two in app use screens. A calendar to track the cycle of menstruating and ovulating, and a map with locations that sell Godiva chocolate, along with coupons.
The campaign itself is all about taking back the power of being a diva. Featuring strong women doing the things in their daily life that make them powerful. The campaign consists of three poster ads that can be formatted to fit web banners and modified to shown as social posts.
